We appreciate your visit to our investment page!
We are absolutely thrilled about all the developments at The Good Roll. Within the next year we want to become the first Fair Trade toilet paper brand in the world. We will work together with Ghanaian farmers and process the bamboo into pulp in our own production facility in Akosombo, Ghana. This means both environmental and social impact! We partnered together with the World Fair Trade Organization to realize this goal and radically change the toilet paper industry chain.
It is now possible to become a shareholder again, starting from €150.
Over 3,000 people have already joined us. We are delighted to finance our company with so many fans and ambassadors. This way, it becomes more of a collective effort. We don’t want to rely on banks or large dominant investors, but rather, we want to continue building The Good Roll together with you, our community.
Read on below to learn more about what we have planned and how it works.
We are The Good Roll
We are The Good Roll, creators of sustainable toilet paper in eye-catching packaging. Our mission is simple: safe and clean toilets for everyone! With 50% of the net profits, we build toilets in Ghana.
The Good Roll was born out of a shared frustration. Globally, there are 2.3 billion people who lack access to safe and clean toilets. That’s one-third (!) of the world’s population. Additionally, 27,000 trees are cut down daily for toilet paper production.
Starting from €150, you can become a co-owner of The Good Roll, a unique Dutch win-win concept: a 100% tree-friendly toilet roll, which aims to provide as many people as possible with access to safe and clean toilets.
How it works
The Good Roll has chosen to conduct the financing round through the Bondex platform, powered by NXChange. This platform has all the necessary licenses from the AFM (Dutch Authority for the Financial Markets) and DNB (De Nederlandsche Bank) to handle the issuance of shares in a proper and compliant manner.
Through the platform, it is also possible to buy additional shares or offer shares for sale.
You are already a co-owner in three easy steps
1. Make sure you are well-informed
Read the information below so that you know what The Good Roll is and what you are investing in. More details can be found in the AFM Information Document that you can download at the bottom of this page.
2. Create an account through this link
You will enter your name, address, and other personal details, along with your bank account information for identification purposes. Safety first.
3. Purchase the share certificates and make the payment
You can choose how many shares you want to have (minimum of 100). You can easily make the payment through iDeal or a bank transfer.
In your account, you will immediately see your position.
If you have any questions, please refer to the FAQ at the bottom of this page.
2023 Doorbraak in Verenigd Koninkrijk
Certifications and awards
We will become a WFTO-member in 2024
You can find our rolls everywhere: online, in stores, through delivery services, and in offices or hotels.
“As Walt Disney used to say, ‘If you can dream it, you can do it’, that’s why I would like to have a company with thousands of shareholders to have an impact on the world.”
Sander de Klerk, founder The Good Roll
What we want to achieve
€60 million revenue
generated in 2026
€18 million EBITDA
is ons doel voor 2026
Active in five countries
with our sustainable bamboo toilet rolls
50,000 subscriptions
so that people always have toilet paper
€15 million donated
to the Foundation until 2026
The impact we want to make
15,000 toilets
built and in use
750,000 lives improved
by providing access to safe sanitation
80,000 trees
saved from deforestation
1,741,600 Kg CO₂
reduced annually
4 social workplaces
where more than 100 employees with a distance to the labor market who work on a daily basis
“Toilet paper that builds toilets”
Melle Schellekens, founder The Good Roll
Focus
To fulfill our impact ambitions, we continue our transition from recycled paper to bamboo toilet paper. While traditional players still simply cut down trees for their toilet paper, we are increasingly using bamboo. Bamboo grows up to 30 times faster than trees and absorbs 30% more CO₂ in the process.
To achieve our financial ambitions, we are fully committed to ‘responsible growth’. Our focus is on becoming operationally profitable as quickly as possible. We do not spend more on marketing than we can afford. The organization is ‘lean and mean,’ meaning we are cost-conscious.
To achieve our distribution goals, we continue to focus on a healthy mix of sales directly to individuals, sales to corporate customers, and sales through retail chains. We are responsibly expanding into other countries, such as the United Kingdom.
Approximately 60% of our toilet paper is sold to consumers, and approximately 40% is sold to businesses and retailers.
Approximately 60% of our toilet paper is sold to consumers, and approximately 40% is sold to businesses and retailers.
Our financials
Revenue development (× 1,000)
EBITDA (× 1,000)
Become co-owner of The Good Roll
And be part of one of the most impactful organizations in Europe!
It’s almost certain that you support our mission and want to contribute to it. You can easily do so by using The Good Roll toilet paper every day. But… you can do even more. You can become a co-owner of The Good Roll, just like more than 3,000 others who have already joined us!
Become the first Fair Trade toilet paper brand
We want to have a fully transparent value chain from bamboo poles to our own toilet paper. In 2024 we will construct our production facility in Akosombo, Ghana and set up farmer cooperatives. The cooperatives will ensure fair pricing and conditions for the bamboo farmers, which will then be converted into bamboo pulp. To reduce our footprint and save transportation costs, bamboo pulp will be shipped to our European partner converting factories that will convert the pulp into toilet paper.
Doubling our growth in 2023
We are in an incredible growth phase with our breakthrough in the United Kingdom (UK). Asda, one of the largest supermarkets, has partnered with us and has already ordered containers full of ‘The Good Roll rolls.’ That’s fantastic news! And there’s more to come, both in the Netherlands, the UK, and Germany.
We expect to achieve a turnover of €7 million or more this year. We’re well on our way. In July, we had our highest monthly turnover ever, over €500,000! We’re incredibly proud of that.
Need for growth capital
As you can imagine, rapid growth means producing more toilet paper, building up more inventory, and shipping it to our customers. That requires funds, and we need to finance it all in advance. It’s only logical.
To ensure that we don’t miss out on growth opportunities, we’re launching a new financing round. We are now offering €300,000 worth of certificates, and we will offer the same amount again later.
Invest in The Good Roll now
Join the 2,000 shareholders and invest in The Good Roll. You can become a co-owner starting from €150. One certificate costs €1.50. You can buy as many as you like, but please note that it’s first-come, first-served. Let’s aim for 2,500 shareholders – we’re determined to make it happen!
What is your return on investment?
Perhaps the most important return is the contribution you make as a co-owner to the impact that The Good Roll achieves.
As a shareholder, you are entitled to profit distributions in the form of dividends.
In the first few years, all earnings will be reinvested in The Good Roll.
As The Good Roll grows significantly, the company’s value also increases. This means that the share price can potentially grow as well. The exact amount of growth is difficult to predict. Below, you can see the potential share price development.
Share price development of The Good Roll
The value of The Good Roll has been determined at €17 million, taking into account growth expectations for the coming years. You can learn more in our valuation report.
We have made a forecast of how the share price of The Good Roll may increase over the next few years based on our multi-year financial plan. We have provided a conservative estimate. The average increase in value until 2027 falls within the range of 38% to 57%.
Disclaimer: This share price development is purely indicative of possibilities. No rights can be derived from it. The actual share price may be higher or lower than presented here.
Our organizational structure
A Foundation for Administration (Stichting Administratiekantoor or STAK) has been established specifically for all co-owners. This STAK holds the shares in Goodroll Holding BV and issues certificates to all co-owners (1 certificate per share). This way, co-owners benefit from future profit distributions and from the increase in the share price.
FAQ The Good Roll
We will primarily use your investment to invest in our own pulping factory in Ghana to produce our own pulp from bamboo acquired from Ghanaian farmers. Additionally, since we are now exporting more to foreign countries, we need extra inventory. Furthermore, we will incur some additional expenses to optimize all our sales channels.
Our round is currently €300,000. If successful and with further growth in revenue, we can offer another €300,000 in the future.
Yes, there are no restrictions on the amount you can invest. The minimum amount to participate is €150 (equivalent to 100 certificates), and there is no maximum amount. However, please note that it’s first-come, first-served. So, act quickly and support us in our mission to make an impact.
That’s very simple. Read all the information and then create an account on our investment platform on the Bondex platform. Once you’ve created an account, you can immediately purchase certificates and make payment using iDEAL or a bank transfer.
The valuation of The Good Roll for this round has been set at €17 million. You can read about how this value was determined in the valuation report.
That’s correct. With that, we’ve strengthened the organization and conducted campaigns. We are in an extremely fast-growth phase where costs precede revenue. Every young, rapidly growing enterprise spends more money than it earns. Therefore, new financing is often needed. At the beginning of this year, we shifted our focus from very rapid growth (at higher costs) to responsible growth. We downsized the organization and expect to be operationally profitable from September onwards.
Because The Good Roll believes that with many co-owners, all of whom feel like fans and ambassadors of the company, you can make a greater impact. All new shareholders are tremendous support for everyone on the team. Additionally, having more equity capital is also beneficial for financial stability.
One share in Goodroll Holding is worth €1.50. One certificate is worth exactly the same.
You are buying share certificates. This is done through a special foundation (a STAK) that holds the shares and issues certificates against them. So, each certificate corresponds to a real share. By routing the shares through a foundation, the company remains manageable. Holding a shareholders’ meeting with a few thousand people is a bit tricky. With a certificate, you simply share in the profits and benefit from share price increases. However, you do not have voting rights in The Good Roll.
You’re certainly purchasing the certificates for the longer term. However, it will definitely be possible to sell the certificates or buy more if you wish. Once that option is available, we will provide you with detailed information.
That’s always a good question, but it’s challenging to answer. Because in the first few years, all earnings will be reinvested in the company, there is no room to distribute profits.
However, more important than profit sharing is the potential increase in share value. As The Good Roll grows, the company becomes more valuable, which translates into a higher share price. We have done some calculations on potential share price increases. By the end of 2026, we believe the share price could be up to 5 times higher. However, this is not guaranteed. It could also be less if The Good Roll does not perform as well as expected.
Yes. One share costs €1.50. You can participate with as few as 100 shares/certificates.
Apart from the payment for the certificates, you are not obligated to anything else, and certainly not liable. The management remains responsible for the operation of The Good Roll. However, we would, of course, appreciate it if you use our rolls and share our story.
If you purchase certificates from your personal funds, they will be considered part of your Box 3 assets, just like your savings. You are responsible for reporting it to the tax authorities in your tax return.
If you purchase certificates privately, you don’t really need to do anything further. It’s simply your possession, similar to savings or investments you make through a bank. If you purchase the certificates for business purposes, you would record them as securities.
Certainly, you can do that. You would open an account on the platform in your company’s name. You purchase certificates and pay for them using your business account. Then, you include the stake on your balance sheet at the purchase value.
Absolutely. Everything is done in compliance with the rules of the DNB (De Nederlandsche Bank) and AFM (Dutch Authority for the Financial Markets). The platform we use has all the necessary licenses to offer this service.
If that company wishes to buy all the shares, it also applies to the shares held by the STAK. In that case, you will, of course, receive the same price per certificate as all the other shareholders.
Absolutely! It’s great that you’re joining us. Anyone with an IBAN bank account can participate.
You can also ask all your questions via investeren@thegoodroll.nl.
Prefer to have a personal conversation over the phone? No problem, we’ll give you a call if you leave your number.
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